CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 2Q ’04 |
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| Rank | Category | 2Q ’04 | 2Q ’03 | $ Change | % Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $1,195,642.1 | $1,161,368.2 | $34,273.9 | 3.0% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $1,180,746.4 | $871,591.3 | $309,155.2 | 35.5% |
| 3 | RESTAURANTS | $573,613.5 | $560,968.8 | $12,644.7 | 2.3% |
| 4 | MEDIA & ADVERTISING | $563,998.0 | $479,675.9 | $84,322.1 | 17.6% |
| 5 | FINANCIAL | $551,256.5 | $476,814.7 | $74,441.8 | 15.6% |
| 6 | RETAIL | $503,584.7 | $418,764.7 | $84,819.9 | 20.3% |
| 7 | GOVT, POLITICS & ORGANIZATIONS | $407,169.1 | $343,640.1 | $63,529.0 | 18.5% |
| 8 | TELECOMMUNICATIONS | $406,999.4 | $446,490.7 | -$39,491.3 | -8.8% |
| 9 | BEVERAGES | $363,198.9 | $350,924.4 | $12,274.5 | 3.5% |
| 10 | PERSONAL HYGIENE & HEALTH | $347,161.0 | $341,382.1 | $5,778.9 | 1.7% |
THE TOP 5 HIGHEST $ INCREASES: |
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| Rank | Category | 2Q ’04 | ’03 | % Change | |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $1,180,746.4 | $871,591.3 | $309,155.2 | |
| 2 | RETAIL | $503,584.7 | $418,764.7 | $84,819.9 | |
| 3 | MEDIA & ADVERTISING | $563,998.0 | $479,675.9 | $84,322.1 | |
| 4 | AUDIO & VIDEO EQUIP & SUPP | $258,298.1 | $174,247.4 | $84,050.7 | |
| 5 | INSURANCE & REAL ESTATE | $285,277.5 | $202,360.2 | $82,917.3 | |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 CABLE PRODUCT CATEGORIES FOR 2Q ’04 |
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| Rank | Category | 2Q ’04 | 2Q ’03 | $ Change % Change | |
| 1 | AUTO, AUTO ACCESS & EQUIP | $384,009.1 | $329,323.4 | $54,685.7 | 16.6% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $295,681.1 | $199,066.3 | $96,614.7 | 48.5% |
| 3 | FINANCIAL | $219,952.8 | $193,484.5 | $26,468.3 | 13.7% |
| 4 | RETAIL | $188,106.2 | $136,845.0 | $51,261.2 | 37.5% |
| 5 | MEDIA & ADVERTISING | $164,002.1 | $144,865.4 | $19,136.7 | 13.2% |
| 6 | RESTAURANTS | $152,192.0 | $132,688.2 | $19,503.7 | 14.7% |
| 6 | PUBLIC TRAN, HOTELS & RESORTS | $149,236.4 | $137,216.8 | $12,019.6 | 8.8% |
| 8 | TELECOMMUNICATIONS | $130,622.6 | $145,970.5 | -$15,347.9 | -10.5% |
| 9 | BEVERAGES | $121,722.2 | $102,932.9 | $18,789.3 | 18.3% |
| 10 | INSURANCE & REAL ESTATE | $113,875.8 | $86,253.8 | $27,621.9 | 32.0% |
THE TOP 5 HIGHEST $ INCREASES: |
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| Rank | Category | 2Q ’04 | 2Q ’03 | $ Change % Change | |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $295,681.1 | $199,066.3 | $96,614.7 | 48.5% |
| 2 | AUTO, AUTO ACCESS & EQUIP | $384,009.1 | $329,323.4 | $54,685.7 | 16.6% |
| 3 | RETAIL | $188,106.2 | $136,845.0 | $51,261.2 | 37.5% |
| 4 | GOVT, POLITICS & ORGANIZATIONS | $84,989.6 | $54,297.9 | $30,691.7 | 56.5% |
| 5 | DAIRY PRODUCE, MEAT & BAKED GDS | $93,904.6 | $64,381.0 | $29,523.5 | 45.9% |
Source: CAB compilation of strADegy Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.