2Q '04 TV Market Share for Three Mediums

CABLETELEVISION ADVERTISING BUREAU
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2Q '04 TV Market Share for Three Mediums

National Television advertising revenues increased 11.7%, up $1.1 Billion from $9.6 Billion in 2Q ’03 to $10.8 Billion in 2Q ’04.

TELEVISION ADVERTISING REVENUES

2Q ’04 (000) 2Q ’03 (000) Growth % $ Growth (000)

Broadcast TV $5,828,426.4 $5,511,709.7 5.7% $316,716.7

Share % 54.1% 57.2% 3.1%

Syndicated TV $977,125.2 $825,461.1 18.4% $151,664.2

Share % 9.1% 8.6% 0.5%

Cable TV $3,967,785.1 $3,307,077.5 20.0% $660,707.6

Share % 36.8% 34.3% 2.5%

Grand Total $10,773,336.8 $9,644,248.3 11.7% $1,129,088.5

Cable earned a significant 20.0% ad revenue increase, up $660.7 Million from $3.3 Billion last year to $4.0 Billion this year.
Broadcast revenues increased by 5.7%, up $316.7 Million from $5.5 Billion in 2Q ’03 to $5.8 Billion in 2Q ’04.
Syndication revenues rose 18.4%, up $151.7 Million from last year’s $825.5 Million to this year’s $977.1 Million.

Source: CAB compilation of strADegy Data.

NOTE: This CAB report obtained data from StrADedgy. Prior reports were based on AdSPender. Both StrADedgy and AdSpender are owned by CMR.

The difference in the two databases is simply that StrADegy includes all advertiser spending, unlike AdSpender which excluded those spending less than $250,000. This accounts for the minor differences between figures for 2Q ’03 in this report and those of last year’s report.

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National Television advertising revenues increased 11.7%, up $1.1 Billion from $9.6 Billion in 2Q ’03 to $10.8 Billion in 2Q ’04.

TELEVISION ADVERTISING REVENUES

	2Q ’04 (000)	2Q ’03 (000)	Growth %	$ Growth (000)

Broadcast TV	$5,828,426.4	$5,511,709.7	5.7%	$316,716.7
Share %	54.1%	57.2%	3.1%

Syndicated TV	$977,125.2	$825,461.1	18.4%	$151,664.2
Share %	9.1%	8.6%	0.5%

Cable TV	$3,967,785.1	$3,307,077.5	20.0%	$660,707.6
Share %	36.8%	34.3%	2.5%

Grand Total	$10,773,336.8	$9,644,248.3	11.7%	$1,129,088.5

Cable earned a significant 20.0% ad revenue increase, up $660.7 Million from $3.3 Billion last year to $4.0 Billion this year. Broadcast revenues increased by 5.7%, up $316.7 Million from $5.5 Billion in 2Q ’03 to $5.8 Billion in 2Q ’04. Syndication revenues rose 18.4%, up $151.7 Million from last year’s $825.5 Million to this year’s $977.1 Million.

Source: CAB compilation of strADegy Data.
NOTE: This CAB report obtained data from StrADedgy. Prior reports were based on AdSPender. Both StrADedgy and AdSpender are owned by CMR.
The difference in the two databases is simply that StrADegy includes all advertiser spending, unlike AdSpender which excluded those spending less than $250,000. This accounts for the minor differences between figures for 2Q ’03 in this report and those of last year’s report.