CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Ad-supported Cable television has outdistanced Broadcast TV in all key measures of performance - from share of viewing and programming excellence, to new technologies and the magnitude of promotional opportunities. With these victories under our belt, the next challenge is parlaying cable's many advantages into a more proportionate share of advertising expenditures.
That's where CAB's Cable Sales Management Conference comes into play. For more than a decade, this annual event has helped advertising sales professionals leverage cable's many strengths into real ad revenue growth through a wide variety of keynotes, panels, breakouts and exhibits.
Meanwhile, the CAB also holds a special "CableDay" event for advertisers and agency representatives interested in cable advertising.
A one-day event held in parallel with our Cable Sales Management Conference, CableDay offers advertisers the chance to hear from top advertising and negotiating experts as well as see the latest products and services from cable networks and industry vendors.
NEXT CONFERENCE DATES:
CAB Sales Management Conference
May 22-24, 2005
Hyatt Regency Chicago
CableDay
May 23, 2005
Hyatt Regency Chicago
Check back with us periodically as we update this area with more information on both of these events.
In the interim, please direct any questions or comments regarding the above conferences to Kevin Barry, CAB's VP of Advertising Sales and Services.
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.