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Affluent Population: 2004 – The Extremely Valuable Marketing Target

The affluent population ($75K+) represents 25% of the total household population and comprise more than half of all U.S. household income.

Affluent households spend an average twenty five hours (25) a week watching TV, most of it with Cable.

Check the following presentation to see how this elite population is an extremely valuable marketing segment.

Download Affluent Population: 2004 Presentation PDF

Source: Mendelsohn Survey 2003

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.