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Broadcast Underdelivers Cable Plus Homes; Overdelivers Broadcast Only Homes

This chart helps to illustrate the imbalance in broadcast delivery within cable plus and broadcast only homes.

Source: NHI Quarterly NTAR (4Q02-3Q03), Broadcast GRPs within broadcast-only HHs and cable plus HHs derived by dividing total broadcast U.S. HH ratings into 100, and then multiplying the result by the total broadcast only and cable plus HH ratings respectively.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.