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Quality Of News Programming Higher On Cable Than Broadcast

In 2002, CAB conducted an Internet survey amongst 500 adults nationwide. They told us that in terms of cable news quality, top of mind awareness, value and quality, cable television is top notch!

Source: CAB E-Poll Survey; May 2002.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.