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Cable's Reach Out-Reaches Radio

This chart illustrates the strength of cable reach vs. radio. At lower GRP levels, the two media are more or less even. But beyond 200 GRPs, watch out as Cable's reach soars.

Source: Cable reach estimates from CAB CableCume; Radio reach estimates from MediaCom 2000 Media Modules.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.