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Cable Reaches Upscale Professionals

This chart shows that cable is the place to be for advertisers looking to reach upscale viewers.

Source: CAB model developed from 2001 Nielsen Persons Cume Study. Model assumes broad dispersion of spots across a minimum of 11 cable networks.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.