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Ad-Supported Cable Shares Rising To New Heights (2002/03)

This chart illustrates ad-supported cable's meteoric rise in share during 2002/03.

Source: NHI Quarterly NTAR, 2002/03. "All Other Cable" defined as tuning to those cable networks that are neither ad-supported nor premium pay, such as Disney channels and audio-only feeds.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.