CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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| THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 4Q '03 | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | 4Q '03 | 4Q '02 | $ Change | % Change |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $988,219.5 | $700,027.2 | $288,192.3 | 41.2% |
| 2 | AUTOS, AUTO ACCESS & EQUIP | $973,262.2 | $1,096,916.7 | -$123,654.5 | -11.3% |
| 3 | RETAIL | $780,894.3 | $670,442.3 | $110,452.0 | 16.5% |
| 4 | MEDIA & ADVERTISING | $610,333.1 | $514,843.2 | $95,489.9 | 18.5% |
| 5 | FINANCIAL | $594,960.3 | $532,832.4 | $62,127.9 | 11.7% |
| 6 | RESTAURANTS | $525,890.0 | $472,128.0 | $53,762.0 | 11.4% |
| 7 | TELECOMMUNICATIONS | $504,954.0 | $442,074.0 | $62,880.1 | 14.2% |
| 8 | GAMES, TOYS & HOBBYCRAFT | $478,580.9 | $416,371.1 | $62,209.9 | 14.9% |
| 9 | GOVT, POLITICS & ORGANIZATIONS | $368,593.3 | $366,100.8 | $2,492.5 | 0.7% |
| 10 | AUDIO & VIDEO EQUIPMENT & SUPPLIES | $364,390.1 | $304,056.0 | $60,334.1 | 19.8% |
| THE TOP 5 HIGHEST $ INCREASES: | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | 4Q '03 | 4Q '02 | $ Change | |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $988,219.5 | $700,027.2 | $288,192.3 | |
| 2 | RETAIL | $780,894.3 | $670,442.3 | $110,452.0 | |
| 3 | MEDIA & ADVERTISING | $610,333.1 | $514,843.2 | $95,489.9 | |
| 4 | TELECOMMUNICATIONS | $504,954.0 | $442,074.0 | $62,880.1 | |
| 5 | GAMES, TOYS & HOBBYCRAFT | $478,580.9 | $416,371.1 | $62,209.9 | |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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| THE TOP 10 CABLE PRODUCT CATEGORIES FOR 4Q '03 | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | 4Q '03 | 4Q '02 | $ Change | % Change |
| 1 | GAMES, TOYS & HOBBYCRAFT | $256,276.7 | $213,262.5 | $43,014.2 | 20.2% |
| 2 | AUTO, AUTO ACCESS & EQUIP | $253,756.5 | $271,125.0 | -$17,368.6 | -6.4% |
| 3 | RETAIL | $233,930.5 | $153,458.8 | $80,471.7 | 52.4% |
| 4 | MEDICINES & PROPRIETARY REMEDIES | $232,759.9 | $165,846.4 | $66,913.5 | 40.3% |
| 5 | FINANCIAL | $227,522.1 | $207,141.7 | $20,380.3 | 9.8% |
| 6 | MEDIA & ADVERTISING | $158,816.9 | $146,349.3 | $12,467.6 | 8.5% |
| 7 | TELECOMMUNICATIONS | $150,722.0 | $131,719.2 | $19,002.8 | 14.4% |
| 8 | AUDIO & VIDEO EQUIP & SUPP | $149,145.2 | $98,976.3 | $50,169.0 | 50.7% |
| 9 | RESTAURANTS | $110,795.9 | $100,539.6 | $10,256.3 | 10.2% |
| 10 | COMPUTERS, SOFTWARE, INTERNET | $108,283.3 | $124,964.5 | -$16,681.2 | -13.3% |
| THE TOP 5 HIGHEST $ INCREASES: | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | 4Q '03 | 4Q '02 | $ Change | % Change |
| 1 | RETAIL | $233,930.5 | $153,458.8 | $80,471.7 | 52.4% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $232,759.9 | $165,846.4 | $66,913.5 | 40.3% |
| 3 | AUDIO & VIDEO EQUIP & SUPP | $149,145.2 | $98,976.3 | $50,169.0 | 50.7% |
| 4 | GAMES, TOYS & HOBBYCRAFT | $256,276.7 | $213,262.5 | $43,014.2 | 20.2% |
| 5 | FINANCIAL | $227,522.1 | $207,141.7 | $20,380.3 | 9.8% |
| PRODUCT CATEGORIES WITH CABLE INCREASES | |||||||||
| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndication Share | |||||||
| Category | 4Q '03 | 4Q '02 | + | 4Q '03 | 4Q '02 | - | 4Q '03 | 4Q '02 | - |
| Bldg Materials, Equip & Fixtures | 61.4% | 50.1% | +11.2% | 34.3% | 42.9% | -8.6% | 4.4% | 7.0% | -2.6% |
| Househld Appliances/Equip/Utensils | 48.5% | 38.5% | +10.0% | 40.3% | 48.0% | -7.7% | 11.2% | 13.5% | -2.3% |
| Audio & Video Equipment & Supp | 40.9% | 32.6% | +8.4% | 52.3% | 58.5% | -6.2% | 6.8% | 8.9% | -2.1% |
| Personal Hygiene & Health | 28.6% | 24.7% | +3.9% | 54.8% | 59.1% | -4.3% | 16.6% | 16.2% | 0.4% |
| Games, Toys & Hobbycraft | 53.5% | 51.2% | +2.3% | 39.3% | 41.8% | -2.6% | 7.2% | 6.9% | 0.2% |
| Beverages | 25.9% | 23.7% | +2.2% | 66.7% | 66.8% | -0.1% | 7.4% | 9.5% | -2.1% |
| Auto, Auto Access & Equipment | 26.1% | 24.7% | +1.4% | 71.3% | 72.0% | -0.7% | 2.7% | 3.3% | -0.6% |
Source: CAB compilation of strADegy Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.